Eemil Karila & Julija Goyd 2008

"When Santa Claus takes the power - forward to communism"
Digital Print
80cm x 120cm

“The resemblance of the visual propaganda of Stalin, Hitler and Mao in Santa Claus campaigns provoked us to create these posters. The values they contain reveal also similarities. In neo-liberalistic society we are supposed to have freedom to earn money and spend it the way we want. Consuming seems to be the only way for us to exist. The freedom is given list of things to choose from, which is far from the real freedom (no matter how idealistic the concept of the real freedom may be). We all want to exist and understanding these totalitarian similarities in contemporary society is the only way for that”.

Eemil Karila © 2011